World Wrestling Entertainment, Inc.doing business as WWE, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales.
It is currently the largest professional wrestling company in the world, reaching 13 million viewers in the U.S. and broadcasting its shows in 30 languages to more than 145 countries. It promotes under two brands, known as Raw and SmackDown.
The WWE Championship is widely recognized as the most historic championship in WWE. Dating back to 1963, the WWE Championship was first awarded to Buddy Rogers after he defeated Antonino Rocca in the finals of a tournament in April. Since that time, the biggest names in the business have held the WWE Championship, including Bruno Sammartino, Andre the Giant, Bret Hart, The Rock, Stone Cold and many more.